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Apple Resources

This guide will provide you with all the essential resources and
links needed to seamlessly align your business with Apple

Brand guidelines

The Apple identity is a seal of approval and a promise of excellence. When you are authorised or certified in your area of business or expertise, you also represent Apple. By following these guidelines, you reap the benefits of the Apple identity and contribute to its strength. Apple Authorised Resellers can access the guide here

Apple Relay

Your home for Apple marketing assets. Get access to the most recently released assets and marketing guides you need to present Apple to your customers.

Sign up with Relay

To sign up with Relay, check out the self-registration guide through this link.

Accessing Relay

For current users, sign into Relay through this link.

Check out the Apple Relay IT Checklist to ensure you can use Relay from a technical standpoint.

Need help with Relay?

Reach out to anz_relay_help@apple.com for general support.

Apple iPad

Knowledge base documents

Prepare your Apple device for working remotely
Learn more

Managing devices and corporate data on iOS
Learn more

Deployment reference for iPhone and iPad
Learn more

Deployment reference for Mac
Learn more

Mac deployment overview
Learn more

iOS and iPadOS deployment overview
Learn more

Supporting different markets

The Apple Authorised Reseller (AAR) program enables resellers to develop differentiated solutions that align with their customers’ needs across retail, commercial and education markets.

Education customers

The Apple Authorised Educational Reseller program provides companies with the opportunity to offer Apple products, accessories and services to education customers. The capacity for a reseller to provide a great customer experience is very important to Apple to ensure a successful implementation with Apple products for students, faculty members and staff. To help reach and market your educational customers, Apple provides merchandising guidelines on Relay.

Enterprise customers

Apple products are designed for the way we work and for the way we live. When people have access to iPhone, iPad and Mac, they can do their best work and re-imagine the future of their business. With a new model for supporting and deploying Apple products in the workplace, it’s easier than ever for any business to offer employees the choice of Apple at work. To help reach and market your business customers, Apple provides product imagery, copy blocks and marketing guidelines available on Relay.

Sign up to SEED

The Apple SEED app features everything you need to know about Apple. See what’s important in the Discover tab and get learning recommendations in the For You tab — so you can give customers great experiences.

View PDF

Explore SEED on iPhone, iPad, Android or desktop computers.
Sign up at apple.co/3QBUCBV

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Merchandising and Apple Identity Guidelines

Merchandising Guidelines are developed by Apple Marketing to ensure customers get unique, premium and uniform experience across all Authorised Apple Retail Resellers. Please refer to these guidelines for demo product layout as well as Apple merchandising principles.

Download the latest Apple Merchandising Guidelines
Relay

The Apple identity is a seal of approval and a promise of excellence. When you are authorised or certified in your area of business or expertise, you also represent Apple. By following these guidelines, you reap the benefits of the Apple Identity and contribute to its strength.

Download the latest Apple Identity Guidelines
Relay

The Apple Authorised Educational Reseller program