Synnex Australia Partners With Advantech to Provide Complete Solutions to Customers

Synnex has joined forces with Advantech to transform business operations and provide customers with complete solutions and embrace the business opportunities in IoT. Advantech’s expertise in industrial hardware and software solutions and Synnex’s wide network will allow for comprehensive solutions to reach the market faster and with higher quality.

Advantech will be providing industrial hardware and software solutions to Synnex across various sectors such as embedded computing and data hosting infrastructure.

“This partnership will focus on industries like transport, security, retail, hospitality and more to provide increasingly robust solutions to customers while growing the Advantech ecosystem” says Damian Trubiano, Country Manager at Advantech Australia.

As channel partners, Synnex and Advantech will be able to break down the barriers of density in IoT and allow customers to access components or entire solutions to align them to their interests. While Synnex is the marketplace, Advantech will be the supplier of high quality, high performance hardware and software solutions.

Kee Ong, CEO Synnex Australia and New Zealand said “It is necessary for the industry to collaborate due to the characteristic complexity of IoT solutions. Synnex is positioned to break down this intricacy by offerings our partner’s solutions that address the entire IoT ecosystem rather than providing standalone components. The partnership with Advantech means that our partners will now have access to more IoT components to service a range of markets.” Pointing out that IoT is not simply a product that can be bought, but rather a network of concepts and communications constantly evolving.

Damian, “My experience in the industry has taught me that partnerships in business are extremely important – especially as a business grows in size – and the Australian division of Advantech is a testament to that.”

Damian has also indicated that as part of efforts to grow Australian operations, Advantech Australia is looking forward to more strategic IoT partnerships.

About Advantech

Founded in 1983, Advantech is a leader in providing trusted, innovative products, services, and solutions. Advantech offers comprehensive system integration, hardware, software, customer-centric design services, embedded systems, automation products, and global logistics support. We cooperate closely with our partners to help provide complete solutions for a wide array of applications across a diverse range of industries. Our mission is to enable an intelligent planet with Automation and Embedded Computing products and solutions that empower the development of smarter working and living. With Advantech, there is no limit to the applications and innovations our products make possible.



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